Smoothing fast hair mask, it gives softness and an immediate anti frizz action. It helps to reduce unwanted volume and tame the hair, facilitating straightening, for a sleek and smooth result in just 30 seconds processing time.

Dry shampoo spray to refresh and clean hair. This is the perfect dry shampoo for volume as it absorbs excess oil, immediately giving body to the hair.

For volumized, soft curls, this enhancing and taming shampoo is ideal for curly or wavy hair. It hydrates, adds volume, and leaves hair soft and light while cleansing the hair with a gentle formula.

Smoothing fast hair mask, it gives softness and an immediate anti frizz action. It helps to reduce unwanted volume and tame the hair, facilitating straightening, for a sleek and smooth result in just 30 seconds processing time

Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down.

Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep hydration and restoring its natural softness.

This gel-like foaming shampoo provides deep hydration to dry and dehydrated hair. Infused with Cartucciaru melon extract, it is rich in water, vitamins and mineral salts, to promote lasting hydration.

Shampoo characterised by a soft lather, formulated to gently cleanse the hair
making it light and shiny. Ideal for medium fine & fine hair fro daily use.

A Roucou oil-infused conditioning cream ideal for all hair types, providing moisture, softness, and shine.  This softening treatment nourishes with antioxidant-rich Roucou oil, giving your hair a full-bodied effect and a delightful sensory scent.

Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look.

Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.

A Roucou oil-infused conditioning cream ideal for all hair types, providing moisture, softness, and shine.  This softening treatment nourishes with antioxidant-rich Roucou oil, giving your hair a full-bodied effect and a delightful sensory scent.

Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.

Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.

Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.

Rich and buttery conditioner ideal for all hair types. Formulated with nourishing Roucou Oil, OI Conditioner provides instant softness, shine and body leaving your hair with a sensory scent.

Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.

For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair light and natural-looking body.

Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

For long-lasting styles. This Is A Medium Hairspray eliminates frizz, adds structure and provides hold without leaving residue. It is easy to work with and brush out.

Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.

Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity.

Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.

For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.

This spray is perfect for getting a tousled, beachy, full-bodied look with a matte finish

Fine Hair Mousse. Leave on treatment for sensitized or fine hair. It strengthens and compacts the hair structure giving vitality and body to the hair that looks healthier, silky and naturally shiny.

Brightening thermal leave-on fluid for blondes. Provides hydration, shine, and heat protection. Thanks to the patented Fortifying Botanical Shield, it gives elasticity and vigour to the hair fiber, helping to extend the duration of the blowdry.

This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens the hair fibre, helping to prevent breakage, for nourished hair, immediately brightened.

Blonde enhancing conditioner, provides intense nourishment and fortifying action on the hair fibre, thanks to the exclusive Biacidic bond complex and the Baobab extract. It balances unwanted undertones, while illuminates blonde shades.

For Blonde Hair. Gentle shampoo to cleanse and clarifies blondes tones, providing nourishment to natural and cosmetically treated hair.

Scrub shampoo with sea salt. It refreshes the scalp and removes impurities, product residues and polluting particles. It gives texture to the hair and keeps it clean and light for longer.

Shampoo formulated to remove the residue of styling products or before a perm service. The rich and airy foam leaves the hair extremely clean.

Repairing mask for bleached, permed or relaxed hair. It restores hydration and body to hair nourishing it in depth.
Treated hair is silky, not weighed down.

Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down.

Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep nourishment, hydration and restoring its natural softness.

Conditioner for dry or dehydrated hair. Its moisturizing formula is designed to untangle the hair, hydrating it and leaving it soft and silky.

For Dry & Dehydrated Hair. Light shampoo with gel texture, characterized by a creamy foam. It is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.

Illuminating and protective conditioner for coloured hair. Its formula is designed to untangle coloured hair and make it soft and silky, protecting cosmetic colour.

Specific shampoo for coloured hair. Its formula, characterized by a rich and full-bodied foam, gently cleanses the hair, protecting the colour and keeping it shiny for longer.

Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat stresses.

Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.

Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.

Leave-on cream to smooth frizzy, unruly or wavy hair. The formula moisturizes in an invisible way without weighing it down. The hair is soft, easy to comb and shiny.

Anti-Frizz conditioner to control frizzy or curly hair. The conditioning formula moisturizes the hair and helps it restore elasticity eliminating the frizz effect and making the hair shiny.

Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.

Lightweight curl enhancing cream. Leave-on serum to obtain better definition on all types of curls or wavy hair. It does not weigh the hair down, it does not leave residue and keeps the hair soft and shiny.

Protein-rich conditioner to enhance and control wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.

Creamy shampoo to give elasticity to curly or wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume, shine and without compromising texture.

Lightweight leave-in conditioner formulated to untangle fine hair to favour combability and styling. It moisturizes and remineralizes all types of hair without weighing it down. It is ideal for frequent use.

Its light and moisturizing formulation is designed to untangle hair making it soft and light, without weighing it down.
Ideal for medium fine, fine hair and for frequent shampooing.

Delicate shampoo characterized by a soft foam, formulated to gently cleanse the hair making it light and shiny.
Ideal for medium fine, fine hair and for daily cleansing.